Bahia feeds appetite with new main shirt sponsor

Brazilian food distributor and wholesaler Canaã Alimentos has agreed to become the main shirt sponsor of Campeonato Brasileiro Série A top-tier football club Bahia.

The deal will commence immediately and run until the end of 2014.

Canaã Alimentos branding will feature on the front of players’ jerseys, replacing the logo of former main sponsor OAS.

Bahia is currently 16th in Série A, one place outside the relegation zone.