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Adidas shows faith in Hamburg’s future

German Bundesliga football club Hamburg SV has extended its contract with kit partner Adidas through April 2024, according to German news agency DPA.

The new 10-year contract will reportedly be worth between €40m ($54.4m) and €50m, depending on Hamburg’s performance on the pitch. The agreement is set to be officially announced during the Telekom Cup pre-season competition, which Hamburg will host and compete in from July 26-27.

“It's a great sign that Adidas has seen that the reconstruction of the HSV is a real model for the future,” Hamburg board member Joachim Hilke told DPA.

Adidas’ commitment to Hamburg will come as a financial boost to the club, which is said to be facing liabilities of around €100m.

Hamburg avoided its first ever relegation from the Bundesliga in May by defeating SpVgg Greuther Fürth on away goals in a play-off.