Football
Brisbane Roar nets Pauls renewal
Australian dairy producer Pauls has signed a two-year extension to its platinum partnership with A-League football champion Brisbane Roar.
Tottenham Hotspur alters gaming strategy with Marathonbet deal
English Premier League football club Tottenham Hotspur has agreed a two-year deal to make online gaming company Marathonbet its official betting partner.
Sport feeling better through Unilife partnership
Health insurance company Unilife has agreed a one-year sponsorship deal with Campeonato Brasileiro Serie A football team Sport Club do Recife.
Mobilis secures Algerian FA deal
Telecommunications company Mobilis has agreed a five-year deal, from 2014-15 to 2017-18, with the Algerian Football Association, according to the Telecompaper news website.
Genoa nets McVitie’s deal ahead of Serie A campaign
British biscuit manufacturer McVitie’s has agreed a shirt sponsorship deal with Serie A football club Genoa for the 2014-15 season.
Nissan teams up with Ketchum for Champions League activation
Japanese car maker Nissan has appointed the London office of global public relations company Ketchum to activate its top-tier sponsorship of football’s Uefa Champions League European club competition.
Evonik: a special relationship with Borussia Dortmund
Chemicals company Evonik Industries is using its sponsorship of Bundesliga club Borussia Dortmund to raise awareness of the business-to-business brand in Germany and, increasingly, internationally.
Hansa Pilsener toasts Premier League double
South African beer brand Hansa Pilsener has sealed sponsorship deals with English Premier League football teams Manchester City and Arsenal.
Premier League extends EA Sports partnership
The English Premier League, the top division of football in the country, has extended an existing agreement with video game developer EA Sports through to the end of the 2018-19 season.
Cagliari nets shirt sponsorship double
Italian Serie A football team Cagliari has agreed shirt sponsorship deals with banking group Intesa Sanpaolo and telecommunications company Tiscali.
Burger King serves up Eredivisie renewal
Fast-food chain Burger King has signed a three-year extension to its official partner agreement with the Dutch top-tier Eredivisie football division.
Liverpool courts extension with regional partner
English Premier League football team Liverpool has signed a two-year extension to its regional partnership with IT, electronics and furniture retailer Courts Asia.
Polish FA continues sponsorship push for Euro 2016
The Polish Football Association (PZPN) has signed two-year sponsorship agreements with tablets, smartphones and computer accessories manufacturer Modecom and financial services firm Alior Bank.
Juventus brokers new partnership
Italian Serie A champion Juventus has signed an initial two-year partnership with binary options broker 24option.com.
PSL’s AmaTuks secure main sponsor
South African football team University of Pretoria has announced a three-year partnership with insurance firm Workerslife ahead of the 2014-15 Premier Soccer League season.
Juventus extends shirt sponsorship deal with Fiat
Italian Serie A champion Juventus has signed a six-year extension to its shirt sponsorship deal with automotive manufacturer Fiat in an agreement that will run through to the end of the 2020-21 season.
ISPS moves into Africa with Mpumalanga Black Aces
Philanthropic organisation the International Sports Promotion Society has announced a shirt sponsorship deal with South African Premier Soccer League (PSL) team Mpumalanga Black Aces.
InstaForex invests in Liverpool
English Premier League football team Liverpool has announced a two year partnership with online Forex trading company InstaForex.