Football
Zambian companies line up to support Cosafa Cup
Mopani Copper Mines and telecommunications company MTN Zambia have signed up as sponsors of the Council of Southern Africa Football Associations (Cosafa) Cup national team tournament in Zambia.
FA gulps down Big Cola extension
The English Football Association has sealed a two-year extension to its partnership with Big Cola, the flagship brand of the multinational beverage company AJE.
Besiktas set for major Vodafone partnership
Turkish Super Lig football club Besiktas and Vodafone have signed a memorandum of understanding for the telecommunications firm to acquire the team’s shirt sponsorship and naming rights to its new stadium.
Bayer Leverkusen ties up Salzburg tourism partnership
German 1.Bundesliga football club Bayer 04 Leverkusen has announced a new partnership with SalzburgerLand Tourismus, the tourism agency in Salzburg, Austria.
Football League cuts ties with Bet Butler
The English Football League has terminated its sponsorship deal with betting service company Bet Butler half way through a two-year agreement worth about £2.6m (€3.1m/$4.1m) per season, according to the Daily Mail newspaper.
Dortmund keeps the beer flowing with Brinkhoff’s extension
German 1.Bundesliga football club Borussia Dortmund has furthered its historic ties with the Brinkhoff’s brewery by signing a five-year extension to its partnership with the firm.
Poznan stadium connects with naming rights partner
Lech Poznan has agreed a five-year deal, from 2013-14 to 2017-18, for telecommunications firm INEA to assume the naming rights to the Polish Ekstraklasa football club's stadium.
State Farm renews Gold Cup deal
Concacaf, football’s governing body in the Caribbean, North and Central America, has announced that insurance company State Farm has signed up as a sponsor of the 2013 Gold Cup national team tournament.
SPFL decision will boost sponsor talks, Doncaster says
Neil Doncaster, chief executive of the Scottish Premier League, has said that the new Scottish Professional Football League structure will benefit negotiations over a new title sponsorship deal for the top division.
CVMovel scores Cape Verde Football Federation partnership extension
Telecommunications company CVMóvel has agreed to extend its sponsorship deal with the Cape Verde Football Federation (FCF) for an additional three years, from 2013-14 to 2015-16.
Colombian Football Federation scores Allianz backing
The Colombian Football Federation (FCF) has agreed a new sponsorship deal with Allianz.
Osasuna unveils Adidas partnership
Sportswear company Adidas has agreed a “long-term” deal to provide the kit for Spanish top-tier Liga football club Osasuna.
EXCLUSIVE: English FA to sell territory-specific international sponsorship rights
The English Football Association will sell newly-created territory-specific international sponsorship deals as part of its next rights cycle.
BBVA extends Liga backing
Banking group BBVA has struck a deal to extend its title sponsorship of the Spanish Liga, the top division of football in the country.
Aston Villa signs up Dafabet as new main sponsor
Dafabet is to become the new official main club sponsor of Aston Villa, after the Asian online betting company reached a two-year agreement with the English Premier League football team.
Manchester City drives into Indonesian market with Daihatsu
Daihatsu has agreed a deal with Manchester City to become the English Premier League football club’s official automotive partner in Indonesia during the 2013-14 season.
CBF feeds commercial hunger with BRF partnership
The Brazilian Football Confederation has signed another major sponsorship deal ahead of the 2013 Fifa Confederations Cup, with food company BRF agreeing a contract until 2022.
Chevrolet races ahead with U.S. Soccer partnership
Chevrolet has agreed a three-year sponsorship deal with the United States Soccer Federation to become an official partner of the governing body.