English Premier League football club Hull City has entered into the largest shirt sponsorship deal in its history after reaching an agreement with online betting company 12Bet.
The deal will run for two years, from the 2014-15 season until 2015-16.
Under the agreement, 12Bet will become the club’s front-of-shirt sponsor.
The deal comes ahead of the club’s participation in the 2014-15 Europe League European club competition.
The sponsorship deal was brokered by sports marketing agency SportQuake.
12Bet is familiar with football sponsorship having previously served as the main sponsor of Spanish Liga top-flight club Sevilla and former EPL outfit Wigan Athletic.