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Gambling firm enters EPL market with West Brom deal

English Premier League football club West Bromwich Albion has agreed a new sponsorship deal with online gambling company 666Bet.

The deal, the terms of which were undisclosed, will see 666Bet become the club’s platinum gaming partner in Asia.

Earlier this week, West Brom also extended a sponsorship deal with online gambling company Bet365 until the end of the 2015-16 season.

West Brom’s head of corporate sales Iain Wain said: “The signing of 666Bet is a particularly pleasing one as they have chosen us as their first Premier League partner.”