The English Premier League, the top division of football in the country, has extended an existing agreement with video game developer EA Sports through to the end of the 2018-19 season.
The deal includes the sponsorship of the Premier League's goal-line technology system, which was introduced for the start of the 2013-14 season.
Under the renewed agreement, Premier League teams, stadia and players will continue to feature in the EA Sports Fifa series. The deal gives EA SPORTS access to all 20 Premier League clubs to enable the FIFA 15 game developing team to capture 3D head scans of more than 200 players, with live crowd noises recorded at the various grounds during the 2013-14 season. Other elements, such as goal-line technology, will be added to the game.
“We’re extremely pleased to announce the extension of our partnership with the Premier League, the most played league in EA Sports Fifa,” Peter Moore, chief operating officer of Electronic Arts, said. “It brings our award-winning game to new levels of authenticity and realism, and enables fans to immerse themselves in the drama and emotion of the league.”
Premier League chief executive Richard Scudamore added: “They have worked with our clubs to enhance the Premier League element of FIFA 15 like never before and, combined with their sponsorship of the EA SPORTS Player Performance Index and our Fantasy Premier League game, they continue to engage with football fans in a variety of innovative and exciting ways.”