Football
Hibernian scores Nike partnership
Nike has agreed a four-year deal with Scottish Premier League team Hibernian to become the Edinburgh club’s official technical partner until 2017.
Uefa scores hat-trick of rights deals
Uefa has confirmed new broadcast rights deals in the United States, Latin America and Turkey for the qualification competitions to Euro 2016 and the 2018 Fifa World Cup.
Emirates takes flight with Real Madrid
Emirates has further bolstered its position in the football shirt sponsorship market after finalising a five-year deal with Real Madrid.
Adidas teams up with Southampton
English Premier League football club Southampton has entered into a “long-term” kit partnership with Adidas.
Real Madrid set to strike new Bwin partnership with Emirates deal imminent
Real Madrid has paved the way to sealing a new shirt sponsorship deal with Emirates by announcing that it is close to agreeing a multi-year digital partnership with current sponsor Bwin.
TMC secures French rights to Confederations Cup
French digital terrestrial television channel TMC has secured the exclusive live domestic broadcast rights to the 2013 Fifa Confederations Cup.
Neymar agrees sweet deal with Mentos
FC Barcelona-bound Brazil forward Neymar has further enhanced his endorsement portfolio after agreeing a two-year deal with confectionary brand Mentos.
Nib moves to extend dual Newcastle deals
Nib Health Funds has agreed a deal with the Newcastle Knights and Newcastle Jets to extend its dual sponsorship of the two clubs for the next 12 months.
The power of not yet…
Matthew Glendinning, editor of Sports Sponsorship Insider, provides a round-up of articles found in the May issue of our monthly newsletter.
Epstein: Euro revenues to grow by 50 per cent
Uefa, the governing body of European football, expects to generate between €450m ($581m) and €500m in sponsorship revenue from the Euro 2016 finals, up more than 50 per cent on Euro 2012.
Heineken: Champions League activation key to 100-per-cent growth target
Uefa Champions League sponsorship is at the heart of Dutch beer brand Heineken’s marketing push to hit a target of 100-per-cent growth in its global market share over the next seven years.
Sunderland enhances African ties with BFS Group deal
English Premier League side Sunderland has unveiled BFS Group as its new principal partner and shirt sponsor from the 2013-14 season.
Chinese Super League expects great leap forward from new round of deals
Chinese football’s Super League is aiming to earn $25m (€19.25m) per year from a new title sponsorship deal beginning in 2014, a 150-per-cent increase on the current deal with real estate company Dalian Wanda.
Multicultural MLS fan-base leads to AT&T renewal
Telecommunications company AT&T last month renewed its sponsorship of North American football’s Major League Soccer to tap into the league’s multicultural fan-base and its followers in the 18-34 age group.
FAI calls up renewed Three backing
The Football Association of Ireland (FAI) has extended its primary sponsorship deal with telecommunications firm Three through to 2016.
Exclusive: Euro sponsorship revenue to grow 50 per cent, says Uefa’s Epstein
Uefa, the governing body of European football, expects to generate between €450m ($581m) and €500m in sponsorship revenue from the Euro 2016 finals, up more than 50 per cent on Euro 2012.
Colombian Football Federation extends Adidas deal
The Colombian Football Federation (FCF) has extended its partnership with Adidas through to 2022.
Lebara connects with Dortmund for first football sponsorship
Lebara has marked its first major entrance into the football sponsorship market by signing a deal with Borussia Dortmund.