Telecommunications company Mobilis has agreed a five-year deal, from 2014-15 to 2017-18, with the Algerian Football Association, according to the Telecompaper news website.
Mobilis will replace telco rival Ooredoo as a partner of the association.
The Algerie Telecom subsidiary is understood to have overcome competition from Ooredoo and Djezzy to seal the deal.
Under the terms, Mobilis’ brand will be shown in association with the Algeria men’s, women’s U-20 and U-18 national teams, as well as the country’s match officials.
Algerian newspaper La Tribune said that Mobilis had tabled a bid worth DZD2.4bn (€22m/$30m) for the rights, more than double the DZD1bn paid by Ooredoo from 2009-10 to 2013-14.
Mobilis already has the naming rights to the top two divisions of Algerian domestic football and the Algerian Super Cup for the next three years.