Cagliari nets shirt sponsorship double

Italian Serie A football team Cagliari has agreed shirt sponsorship deals with banking group Intesa Sanpaolo and telecommunications company Tiscali.

Throughout the forthcoming 2014-15 football season Intesa Sanpaolo’s logo will feature on the back of all Cagliari’s playing jerseys, while Tiscali become the front-of-shirt sponsor on the team’s away kit.

Additionally, Intesa Sanpaolo is set to benefit from branding exposure via interview backdrops, the roof of the team’s dugout, stadium hospitality areas and Cagliari’s training complex. The bank will have the opportunity to arrange visits and events to Cagliari’s training ground for customers and clients.

The deals with Intesa Sanpaolo and Tiscali follow Cagliari’s entry into a three-year partnership with the Gsport agency at the end of last month, aimed towards developing its commercial activities.

Cagliari finished 15th in Serie A last season and will begin this campaign under new coach Zdenek Zeman.