Football

Raising global brand awareness and technology showcasing is key to Swiss luxury watchmaker Hublot’s sponsorship strategy.

Trading company EZTrader is using football as a tool to strengthen its brand image in Europe and help the company to expand into new markets, Shimon Citron, chief executive at EZTrader, told Sports Sponsorship Insider.

Turkish Super Lig football club Galatasaray has signed a shirt sponsorship deal with Chinese telecommunications company Huawei in an agreement that marks a shift in commercial strategy for the Istanbul giant.

Ligue 1 football champion Paris Saint-Germain has agreed a partnership with Aurel BGC, the French affiliate of US financial services firm BGC Partners, and confirmed a deal with French energy company GDF Suez.

Italian Serie A football team Fiorentina has entered into a sponsorship agreement with online gaming brand Betclic.

Sporting goods manufacturer Umbro is hoping to support a global brand revival by driving revenue through a number of football kit deals.

The Malawi Football Association (FAM) has agreed a three-year deal with Umbro to make UK-based sportswear provider its technical sponsor.

Italian Serie A football club Chievo has agreed a three-year deal to make electronic currency provider Jetcoin its main shirt sponsor.

English Premier League football club Chelsea has entered into a two-year sponsorship agreement with Scottish whisky brand William Lawson’s.

French Ligue 1 football club Olympique Lyonnais has agreed two-year extension with Korean automotive company and major partner Hyundai.

Italian Serie A top-tier football club Sampdoria has struck a temporary deal for Hollywood movie Sin City: A Dame to Kill For to be promoted on the front of the team’s shirts.

German Bundesliga football club Eintracht Frankfurt has extended its sponsorship deal with the domestic branch of financial trading company IG Group.

US sportswear firm Nike has sealed a six-year deal to become the official apparel sponsor of the Football Association of Norway (NFF).

Danish Superliga football club Brondby has entered into a new sponsorship deal with domestic state bank Arbejdernes Landsbank.

Botswana Telecommunications Corporation (BTCL) has signed a three-year extension to its title sponsorship deal with the Botswana Premier League football competition.

Cruise line company AIDA Cruises has agreed an extension to its partnership with German Bundesliga football club Borussia Dortmund for a further two seasons until the end of the 2015-16 campaign.