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Jetcoin invests in Serie A’s Chievo

Italian Serie A football club Chievo has agreed a three-year deal to make electronic currency provider Jetcoin its main shirt sponsor.

Jetcoin’s branding debuted on Chievo’s kit on Sunday as Eugenio Corini’s side secured a surprise 1-0 win at Napoli.

The financial terms of the agreement were not disclosed, although Chievo and Jetcoin will stage a press conference to launch the partnership officially on Friday.

Jetcoin joins battery producer Midac, furniture manufacturer Nobis and Verona-based confectionary company Paluani as a club sponsor.

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The partnership is understood to be a three-season deal, from 2019-20 to 2021-22, and builds on AXA’s existing Global Partner agreement with Liverpool.

The deal is the largest ever sponsorship investment in UK women’s sport and comes less than a year after the league went fully professional in September 2018.

Under the five-year global deal, Oppo will become the first Official Smartphone Partner of The Championships, Wimbledon, as the event is officially known.

US sportswear brand Nike is paying about $7.5m (€6.7m) per year to sponsor China’s League of Legends Pro League (LPL), according to industry sources.