Football
Polish FA toasts Okocim tie-up
Polish brewery Okocim has reached a two-year deal to become an official sponsor of the country’s national football team.
FC Goa lands principal sponsor as Kohli takes ownership stake
FC Goa has announced Videocon D2H as its principal sponsor ahead of the inaugural edition of the Indian Super League football competition, while the team has also confirmed Indian cricket star Virat Kohli as a co-owner.
Manchester City boosts Malaysian presence with new partner
English Premier League football club Manchester City has entered into a new partnership with Malaysian male grooming brand Dashing.
United extends social gaming partnership in Japan
English Premier League football club Manchester United has extended a partnership with social gaming company Gloops in Japan.
Nexive delivers AC Milan partnership
Serie A football club AC Milan has further expanded its commercial portfolio after it agreed a new partnership with Italian postal service operator Nexive.
Atletico de Kolkata dials up Aircel backing
Indian telecommunications company Aircel has signed on as the principal sponsor of Indian Super League football franchise Atlético de Kolkata.
Emirates and IPIC linked to Bernabeu naming rights contract
Real Madrid president Florentino Perez has said the Spanish Liga football club is in talks with 10 companies over the naming rights to its Santiago Bernabeu stadium.
Juventus hits the road with Goodyear extension
Italian Serie A football club Juventus has renewed its sponsorship agreement with US tyre manufacturer Goodyear, with the partnership now in place for the next three years.
PSG suits up with Hugo Boss
Paris Saint-Germain has added another partner to its commercial portfolio with German fashion house Hugo Boss agreeing a deal with the French Ligue 1 football club for the 2014-15 season.
West Ham bets on Winner.com partnership
English Premier League football club West Ham United has agreed a one-year partnership with online gambling company Winner.com for the 2014-15 season.
Huawei continues football investment with Atletico Madrid tie-up
Chinese telecommunications company Huawei has continued its major investment in football by signing a sponsorship deal with Spanish Liga champion Atlético Madrid.
AC Milan switches on Hotpoint deal
Italian Serie A football club AC Milan has renewed its sponsorship deal with home appliances giant Indesit under a new contract that will promote its Hotpoint brand.
LFP targets further growth after yoghurt partnership
The Liga de Fútbol Profesional (LFP), the Spanish football league, has reached an agreement with yoghurt brand Yogures Pascual.
Manchester United banks extended partnership in Asian markets
English Premier League football club Manchester United has agreed a five-year extension to its partnership with Malaysian banking group Maybank.
Hublot: Strategy driven by football and F1
Raising global brand awareness and technology showcasing is key to Swiss luxury watchmaker Hublot’s sponsorship strategy.
EZTrader: Brand image focus of Eredivisie and Bundesliga deals
Trading company EZTrader is using football as a tool to strengthen its brand image in Europe and help the company to expand into new markets, Shimon Citron, chief executive at EZTrader, told Sports Sponsorship Insider.
Huawei shirt deal heralds shift in strategy for Galatasaray
Turkish Super Lig football club Galatasaray has signed a shirt sponsorship deal with Chinese telecommunications company Huawei in an agreement that marks a shift in commercial strategy for the Istanbul giant.
PSG secures commercial brace
Ligue 1 football champion Paris Saint-Germain has agreed a partnership with Aurel BGC, the French affiliate of US financial services firm BGC Partners, and confirmed a deal with French energy company GDF Suez.