Football
Atletico Independiente banks new shirt sponsor
Argentinian Primera División football club Atlético Independiente has entered into a one-year sponsorship agreement with local municipal commercial bank Banco Ciudad de Buenos Aires.
Indian Super League gets off the ground
The Indian Super League (ISL), a three-month franchise-based football tournament, is a joint enterprise between US-based sports and media group IMG, Indian-based conglomerate Reliance Industries and Indian media and entertainment company Star India.
Nissan shares consistency goal with City Football Group
Carmaker Nissan has signed a five-year deal with City Football Group (CFG), the first such sponsorship signed by the joint football enterprise.
No change to Eredivisie portfolio value, despite new deals
Sponsorship revenue for the Eredivisie, the top-tier league of football in the Netherlands, has continued to plateau for the 2014-15 season, despite the return of Dutch telecommunications company KPN and the renewal of two deals in the summer break.
Top European League club shirt and kit sponsorships 2014-15
Juventus dresses to impress with Trussardi
Italian Serie A football club Juventus has agreed a two-year extension to its partnership with Italian fashion brand Trussardi.
Prink inks shirt deal with Serie A’s Cesena
Printer cartridges company Prink has agreed a one-year sponsorship deal with Italian Serie A football team Cesena.
EA Sports pays more to secure Premier League rights
Gaming brand EA Sports is paying an increased fee for its Premier League sponsorship and licensing rights, under a new deal, signed in July.
Werder Bremen logs on with new IT partner
German Bundesliga football team Werder Bremen has entered into a partnership with domestic online information technology store One.de.
Hoffenheim drives away with Audi extension
German Bundesliga football team TSG Hoffenheim has extended its sponsorship agreement with automotive manufacturer Audi until June 2016.
Torino motors into new season with Suzuki
The Italian division of Japanese automotive company Suzuki has extended its sponsorship deal with Serie A football team Torino for the 2014-15 season.
Feyenoord closes EZTrader partnership
Dutch Eredivisie top-tier football club Feyenoord has signed a sponsorship deal with online binary trading company EZTrader.com.
McVitie’s eats up enhanced AC Milan deal
British snack food company McVitie’s has agreed an expanded sponsorship deal with Italian Serie A football team AC Milan for its McVitie’s Digestive brand.
Omega swings it again
Stephen Urquhart, president of the luxury watch brand Omega, provided Sports Sponsorship Insider with a great marketing insight when he said that the only sponsorship that clearly moved sales of its watches was Omega’s James Bond deal.
FFF checks in with Accor
French hotel operator Accor has become a new sponsor of the French Football Federation in a deal that will run through to June 30, 2018.
Indian Super League signs Hero but waits on six more
The Indian Super League (ISL) signed a three-year title sponsorship agreement with motorcycle manufacturer Hero MotoCorp in July, but brands are waiting to the last minute to sign second-tier Associate Sponsor deals in order to secure the best price.
SAP: Technology showcasing drives strategy
Simplifying the way organisations and individuals use technology is the overarching aim of software company SAP. Sports sponsorship is a great way to reinforce this message, Chris Burton, Head of Global Sponsorship at SAP, told Sport Sponsorship Insider.
Adelaide United sustains shirt sponsor deal
Australian A-League football team Adelaide United has announced a two-year extension to its shirt sponsorship deal with recycling and waste management company Veolia.