Cycling
Cofidis extends backing of Spanish cycling
French financial services company Cofidis has renewed its sponsorship of the Spanish Cycling Federation (RFEC).
Cofidis will continue to serve as a Principal Sponsor of the RFEC until 2021
Vuelta sponsor switches jerseys
Spanish electricity provider Feníe Energía has switched its commercial partnership with the Vuelta a España to sponsor the event’s new new white jersey, which will be worn by the best young cyclist in t…
Telefónica extends Movistar Team deal until 2021
Spanish telco Telefónica has extended its naming rights partnership with cycling’s Movistar Team.
The new deal will run for three years, taking the partnership to the end of the 2021 season.
Team Sky searches for new backer as Sky pulls out
Sky has announced it is withdrawing its backing for the Team Sky cycling team at the end of 2019
Team Dimension Data signs kit supply deal with ASSOS
UCI WorldTour cycling outfit Team Dimension Data has agreed a three-year kit partnership with Swiss cycling apparel manufacturer ASSOS.
The deal will run from 2019 to 2021
Enel in the pink with Giro d’Italia renewal
Italian energy company Enel has renewed its sponsorship of the leader’s pink jersey in the Giro d’Italia for three more years, from 2019 to 2021.
Vifit steps up support of Team Jumbo
Dairy and sports nutrition provider Vifit has extended and expanded its backing of Team LottoNL-Jumbo by sponsoring the Dutch group’s speed skating team.
Trek-Segafredo teams up with Splunk
UCI WorldTour cycling team Trek-Segafredo has entered into a global partnership with data analytics company Splunk
AG2R La Mondiale to race with Eddy Merckx
French UCI World Tour cycling team AG2R La Mondiale has agreed a two-season deal with bike manufacturer Belgian Cycling Factory
Vittel refreshes Tour de France deal
Mineral water brand Vittel has struck a five-year extension to its partnership with ‘Grand Tour’ cycling event the Tour de France.
Chinese cycling team aims to revolutionise sponsorship model
The project leader of a new Chinese cycling team wants to raise a bigger budget than the WorldTour’s Team Sky through a new investment model for sponsors.
UCI WorldTour outfit secures new main sponsor
Quick-Step Floors, one of the leading teams in cycling’s UCI WorldTour, has signed up Belgian window manufacturer Deceuninck as its new main sponsor.
Case Study: Dimension Data and the Tour de France
A good sponsorship creates value for both parties
Wahoo upgrades Tour of Britain partnership
Fitness devices manufacturer Wahoo has enhanced its relationship with the Tour of Britain by becoming the official points jersey partner of the cycling event
Arctic Race of Norway extends with main partner
Norwegian energy company Equinor has renewed its sponsorship of the Arctic Race of Norway cycling event.
Equinor will continue to serve as the event’s main partner until 2021.
Yamaha signs up to support Vuelta
Japanese motorcycle manufacturer Yamaha has agreed a deal to become an official supplier to the Vuelta a España cycling event.
Heroes Tour highlights Continental’s cycle tyre credentials
PROJECT DETAILS
Sponsorship Title: Continental Cycling Heroes Tour
Duration of Sponsorship: March - September 2017
Entered by: Sportizon (event support from Golazo)
Quick-Step Floors teams up with beer brand
Belgian UCI WorldTour cycling team Quick-Step Floors has signed a multi-year sponsorship deal with brewery Alken-Maes.
The brewery’s alcohol-free brand, Maes 0.0