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UCI WorldTour outfit secures new main sponsor

Quick-Step Floors, one of the leading teams in cycling’s UCI WorldTour, has signed up Belgian window manufacturer Deceuninck as its new main sponsor.

The Belgian team will be known as Deceuninck – Quick-Step from 2019 after a multi-year deal was signed by the two parties.

Flooring company Quick-Step has served as a primary and secondary sponsor of the team since 1999, but announced in July that it would step down to a secondary role from next season.

Jérôme De Bruycker, European marketing manager at Deceuninck, said: “This will be a real game-changer, leading to a series of marketing campaigns that will exemplify our passion for innovation, ecology and design. The continuous media attention throughout the whole year will strengthen our Deceuninck brand and will support us and our partners to be the preferred choice of the customer.”

Patrick Lefevere, chief executive of the team added: “Thanks to their commitment and that of the other partners, the team can think of the future and build on what we have achieved during this outstanding season.

“Over the years, we’ve shown that we are one of the major players in the sport and our results guarantee both exposure and international visibility. Last but not least, the structure and services we provide to our partners help them create a strong marketing platform so they can give their customers a complete and exclusive experience.”