Vifit steps up support of Team Jumbo

Dairy and sports nutrition provider Vifit has extended and expanded its backing of Team LottoNL-Jumbo by sponsoring the Dutch group’s speed skating team.

Vifit is an existing sponsor of Team Jumbo’s UCI WorldTour cycling outfit. Under the new agreement, it will support both the cycling and speed skating teams until 2021.

Vifit will continue to benefit from brand exposure on the cycling team’s kit, while its logo will also appear on Team Jumbo’s skating suits, starting with this Friday’s World Cup qualifier at Thialf in Heerenveen.

As part of the deal, Team Jumbo speed skaters and cyclists will use Vifit Sport products, which include recovery drinks, powders, bars and yoghurts.