Cycling
British Cycling extends Madison partnership
British Cycling has signed a renewed agreement to retain cycling products manufacturer Madison as an official supplier.
ASSOS secures South African cycling event sponsorship
South African mountain bike race the Absa Cape Epic has signed up ASSOS of Switzerland as its new official premium cycling apparel sponsor.
QuickStep seeks extension to cycling team sponsorship
Belgian flooring company QuickStep has said it is keen to extend its long-running title sponsorship of International Cycling Union (UCI) WorldTour team Omega Pharma-QuickStep, according to Dutch newspaper De Telegraaf.
Tinkoff Bank admits interest in sole sponsorship of cycling team
Tinkoff Bank has admitted it is considering assuming sole sponsorship of the Saxo-Tinkoff International Cycling Union (UCI) ProTour team.
News Corp commits to Team Sky with 21st Century Fox agreement
News Corporation has handed Team Sky a boost ahead of the start of the Tour de France this weekend by confirming 21st Century Fox as a sponsor of the International Cycling Union (UCI) ProTour outfit.
Trek steps up from sponsor role to acquire top cycling team
US manufacturer Trek Bicycle has stepped up from a sponsorship position to acquire the WorldTour racing licence for leading cycling team RadioShack-Leopard-Trek.
Belkin succeeds Rabobank as cycling team sponsor
US consumer technology company Belkin has become the new title sponsor of the Blanco Pro men's cycling team.
Kia drives on with Canada’s UCI WorldTour events
The Canadian arm of Korean automotive company Kia will continue its partnership with the Grand Prix Cycliste de Québec and the Grand Prix Cycliste de Montréal events on the UCI WorldTour circuit.
Carrefour set for prominent Vuelta exposure
French supermarket chain Carrefour has signed up as a sponsor of the Vuelta a España cycling race.
Blanco Pro Cycling set to become Belkin in new sponsorship deal
Blanco Pro Cycling could be set for a name change to Belkin after the US technology firm reportedly signed a deal to become the new sponsor of the team.
Vacansoleil joins DCM in not renewing UCI ProTeam sponsorship
Vacansoleil has joined fellow title sponsor DCM in its decision to not extend its co-sponsorship of the Vacansoleil-DCM UCI ProTeam cycling outfit.
DCM opts not to renew sponsorship of Dutch UCI ProTeam
DCM has decided not to extend its three-year co-sponsorship of the Vacansoleil-DCM UCI ProTeam cycling outfit, ahead of the conclusion of its current deal at the end of 2013.