NBA’s Bucks secure naming rights partner for new training facility

The Milwaukee Bucks North American NBA basketball franchise has expanded its partnership with regional health network Froedtert and the Medical College of Wisconsin (MCW).

Under the deal, Froedtert and the MCW will acquire naming rights to the team’s new training and practice facility in downtown Milwaukee.

MCW physicians will work with Bucks staff to devise training and rehabilitation programmes for players, while the team will collaborate with the Froedtert and the MCW on various athletic performance research endeavours at the new facility.

In addition, Froedtert and the MCW will construct a new medical office building close to the training facility. The site will serve as a resource for local residents by offering services such as physical therapy and rehabilitation.

Confirmation of the facilities comes after the Bucks, Froedtert and the MCW last month announced plans to create a new learning centre inside Carmen High School of Science & Technology’s northwest campus.

The enhanced partnership will also cover activities focused around the league’s annual NBA Fit Week initiative.

Bucks president Peter Feigin said. “Through our shared resources and expertise, we will not only set a new standard for player care and provide our athletes with a world-class facility befitting of our championship aspirations on the court, but we will continue to provide much-needed resources to the surrounding community and contribute to cutting-edge research that will change the landscape of sports science.”

John Raymond, president and chief executive of the MCW, added: “Our partnership with the Bucks provides a unique opportunity to invest in our community and a platform to generate new knowledge to advance sports science.”