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Orange dials up Belgian basketball sponsorship

French telecommunications company Orange has signed up as the main sponsor of the Belgium men’s and women’s national basketball teams and the top-tier Pro-League club competition.

Orange reached the agreements with the Royal Belgian Basketball Federation and Basketball League Belgium governing bodies. The length of the deals were not disclosed.

Orange’s sponsorship of the men’s team will begin with the qualification campaign for the 2017 EuroBasket tournament.

The new Pro-League season begins on October 1.