Basketball

German Basketball Bundesliga (BBL) clubs EWE Baskets Oldenburg and the Giessen 46ers have renewed jersey sponsorship deals with insurance company Öffentlichen Versicherungen Oldenburg and banking group Volksbank, respectively.

The German Basketball Bundesliga (BBL) has agreed a partnership with TeamBank, under which the financial services company’s easyCredit brand will take on naming rights to the top-tier club competition.

German Basketball Bundesliga team s.Oliver Würzburg has extended its jersey sponsorship deal with financial services company BVUK Gruppe.

German fashion group s.Oliver has extended its sponsorship of the Würzburg-based Basketball Bundesliga team, which has rebranded itself as s.Oliver Würzburg.

A rejig of Euroleague Basketball’s EuroCup format and higher broadcast production values helped the competition secure its first title sponsor, food brand 7Days, on a three-year contract.

Euroleague Basketball has signed baked goods company Chipita’s flagship 7Days brand as the inaugural title sponsor of its EuroCup competition as it today (Thursday) detailed a rebranding project for its club tournaments.

Turkish beer brand Efes aims to strengthen its brand image as a premium beer brand through its Euroleague sponsorship.

Italian sportswear company Errea has agreed a deal to become the new kit provider of German Basketball Bundesliga (BBL) club the Giessen 46ers.

The Cleveland Cavaliers North American NBA basketball franchise has reportedly extended its partnership with tyre manufacturer American Kenda Rubber.

NBA basketball team the Milwaukee Bucks has agreed a partnership with local electronic power tools provider Milwaukee Tool to assist with the construction of its new arena.

US basketball equipment supplier Spalding has renewed its long-running partnership with the French National Basketball League (LNB).

Consumer electronics company Pisen has agreed a deal to become the title sponsor of Chinese Basketball Association team Sichuan Blue Whales.

Sports protection and performance brand Shock Doctor has entered into a partnership with North American basketball league the NBA.

International sports properties provide a key platform to create positive brand associations for the Turkey’s national flag carrier Turkish Airlines.

Lubricants manufacturer Liqui Moly has extended its jersey sponsorship agreement with German Basketball Bundesliga (BBL) club Ratiopharm Ulm.

Italian Lega Serie A basketball club Pistoia Basket has signed up footwear company Flexx as its new title sponsor.