Deutsche Telekom retains connection to Bonn’s BBL team

Telecommunications company Deutsche Telekom has extended its title sponsorship deal with the German Basketball Bundesliga club based in its home city of Bonn.

The agreement means the team will continue to be known as Telekom Baskets Bonn through until the end of 2019.

Deutsche Telekom has served as title sponsor of the club since 1995, making the deal the second-longest running main sponsor contract in the BBL.

Recycling specialist the Alba Group has served as title sponsor of Alba Berlin since the franchise was founded in 1991.