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NBA’s Bucks become latest sports team to partner with Uber

NBA basketball franchise the Milwaukee Bucks has agreed a partnership with transportation company Uber.

The season-long deal covers the 2016-17 NBA campaign and names Uber as the preferred ride of the Bucks.

Under the agreement, a dedicated pick-up and drop-off area will be set up at BMO Harris Bradley Center, the Bucks’ home arena, on game days. The site will be located near the Miller Lite gate in the southwest corner of the arena.

In-arena activations and exclusive in-app promotions will also be launched for Bucks fans throughout the season.

“Uber is a standard-bearer for technology and innovation, and will be a great addition to our team as we continue to provide our fans with a world-class experience on game nights,” Matt Pazaras, senior vice-president of business development at the Bucks, said.

Uber recently agreed similar deals with fellow NBA team the Washington Wizards, NHL ice hockey franchise the Washington Capitals, and NFL American football outfits the Miami Dolphins and Detroit Lions.