Online betting company Tipbet has entered into a partnership with the German Basketball Bundesliga (BBL), the top-tier club competition in the country.
The two-year deal names Tipbet as a premium sponsor of the BBL for the 2016-17 and 2017-18 seasons. Tipbet will also take on the title of the league’s official betting partner.
As part of the deal, Tipbet will be granted extensive advertising exposure through TV-visible LED boards, with its branding also set to feature in the backdrop of media interviews with players and coaches.
Fan events will also be organised to coincide with the BBL’s All Star Day and Top-4 cup competition. In addition, Tipbet will be promoted through the BBL’s digital and social media channels.
Tipbet’s product manager, Philippos Naskos, said: “We recognise the enormous potential of basketball in Germany and want to both be a part of this growth process and bring basketball fans throughout the country to our sports betting operation, which of course includes a huge amount of basketball betting offers.”
The 2016-17 BBL season gets underway on September 23. Brose Bamberg is the defending champion.