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Cubs sign naming partner for spring training home

Major League Baseball franchise the Chicago Cubs has agreed a new partnership with water conservation products company Sloan Valve which includes naming rights to the team’s spring training facility.

Terms of the deal were not disclosed, but it will reportedly run for 10 years and is worth an annual seven-figure sum.

Sloan becomes the sixth legacy partner of the Cubs, joining Anheuser-Busch, ATI Physical Therapy, Starwood Hotels and Resorts, Under Armour and Wintrust. It has been designated the official water efficiency partner.

The Cubs will utilise Sloan’s products in the newly-named Sloan Park in Mesa, Arizona and target integration inside its home Wrigley Field ballpark and its surrounding facilities as part of the 1060 Project redevelopment effort.

In addition to the spring training facility naming rights, Sloan will have a branding presence at Wrigley Field, including fixed signage in the visiting team’s bullpen.

The team’s 2015 Cactus League season will be the second at the 15,000-capacity spring training ballpark, which had been known as Cubs Park.