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Cardinals strike new partnership

Midwest US orthopaedic rehabilitation service Athletico Physical Therapy has entered into a partnership with the St. Louis Cardinals North American Major League Baseball franchise.

Under the multi-year deal, the terms of which were not disclosed, Athletico will benefit from a branding presence at the team’s Busch Stadium ballpark as well as media exposure via the team's various outlets.

Athletico will also support the team’s annual Cardinal Care 6K and Fun Run events by providing post-race stretching for runners that take part.

Athletico is already active in the MLB through an existing partnership with the Chicago White Sox. The company is also present in other major US sporting leagues through deals with the likes of the Chicago Bears NFL American football franchise and the Chicago Bulls NBA basketball team.