Baseball
MLB’s Cubs given clean bill of health by ATI
US orthopaedic rehabilitation provider ATI Physical Therapy has entered into a partnership with MLB baseball franchise the Chicago Cubs.
CenturyLink pitches in at Minnesota Twins training base
US telecommunications company CenturyLink has strengthened its ties with the Minnesota Twins by becoming the naming partner of the Major League Baseball team’s training facility.
MLB drives forward with ride-sharing partnership
Major League Baseball has entered into a partnership with US transportation network company Lyft that will allow supporters to share car journeys with other fans to and from games.
SunTrust signs up as new Braves ballpark naming sponsor
Atlanta-based financial services company SunTrust Banks has been unveiled as the naming rights sponsor of the new home of the Atlanta Braves after the Major League Baseball club broke ground on the ballpark yesterday (Tuesday).
Texas Rangers strike deal with Hyundai
Major League Baseball team Texas Rangers has secured a five-year sponsorship deal with Korean automotive company Hyundai which will extend through the 2018 season.
Essensa renewal proves good value for Minor League Baseball
Group purchasing organisation Essensa has agreed a five-year renewal to its partnership with Minor League Baseball.
MLB’s Giants score refreshing deal with Dr Pepper Snapple
Beverages group Dr Pepper Snapple has entered into a sponsorship agreement with Major League Baseball franchise the San Francisco Giants.
Oil giant becomes title sponsor of Women’s Baseball World Cup
Japan’s largest oil company, JX Nippon Oil & Energy, has struck a major agreement to sponsor the 2014 Women’s Baseball World Cup.
MLB seals iON America partnership
Major League Baseball (MLB) has entered into a partnership with consumer electronics company iON America.
Seattle Mariners deposit KeyBank extension
Regional banking group KeyBank has signed a three-year extension to its sponsorship of Major League Baseball's Seattle Mariners.
Gillette to strengthen MLB ties at Home Run Derby
Major League Baseball Properties (MLBP) has reached a deal for male grooming brand Gillette to be the title sponsor of its 2014 Home Run Derby.
Yankees booked in for Wyndham Rewards stay
MLB baseball team New York Yankees has signed a sponsorship deal with the loyalty programme of hotels company the Wyndham Group.
MLB’s Angels strike deal with AFE Power
California-based automotive parts manufacturer AFE Power has agreed a partnership with MLB baseball team Los Angeles Angels of Anaheim.
Yankees close deal with Insurent
Institutional residential leases guarantor the Insurent Lease Guaranty Program has reached a sponsorship agreement with MLB baseball team New York Yankees for the 2014 regular season.
T-Mobile enhances MLB partnership
Telecommunications company T-Mobile has expanded its partnership with Major League Baseball by becoming title sponsor of a new fan-chosen MLB award.
MLB’s Nationals engage with Kaiser Permanente
MLB baseball franchise Washington Nationals has signed up healthcare provider Kaiser Permanente of the Mid-Atlantic States as a new sponsor for the 2014 season.
Mizuno pitches in as WBSC’s first global sponsor
The World Baseball Softball Confederation has announced Japanese sportswear and equipment company Mizuno as its first global sponsor.
Vology pitches in with Tampa Bay Rays deal
Technology solutions provider Vology has agreed a three-year sponsorship deal with Major League Baseball team Tampa Bay Rays.