Baseball
MLB to open flagship retail store in New York
New shop will be part of larger relocation and consolidation of league headquarters
Gambling firms ‘ruled out’ for London Stadium naming rights
London Stadium’s naming rights will not be acquired by a gambling, tobacco or alcohol company, as stadium stakeholders continue to search for a deal to help reduce its significant financial losses.
Interpark signs ticket deal for Korea-based Premier12 group
The World Baseball and Softball Confederation have added Korean e-commerce leader Interpark in a ticketing and sponsorship agreement
NBA teams and players outstrip NFL in global sponsorship power – survey
The NBA’s Golden State Warriors top the list of the US sports teams which wield the greatest sponsorship clout outside North America, according to a study by specialist analytics company DataPowa.
NEC partners with LA Angels
Japanese IT services company NEC has agreed a partnership with Major League Baseball franchise the Los Angeles Angels
Hublot plus five Japanese brands sign up for WBSC Premier 12
Swiss watch brand Hublot and five well-known Japanese brands have signed up as sponsors of the 2019 World Baseball Softball Confederation (WBSC) Premier 12 competition
Aeroméxico signs up with ‘Red Devils of Mexico’ baseball club
Flagship Mexican carrier Aeroméxico has signed a one-year Official Airline deal with Mexican baseball club Diablos Rojos del Mexico.
SunTrust-BB&T bank merger will create Truist brand name
Major US bank merger will create a new corporate name for a variety of major sports facilities and events, including Atlanta's SunTrust Park
Men’s health company to sponsor MLB Father’s Day efforts
Telemedicine provider to sponsor league coverage of Father's Day, aid in awareness campaign around prostate health
Guardian Protection becomes partner of Minor League Baseball
Guardian Protection has become Minor League Baseball's official smart home security partner and the preferred partner of targeted teams in the affiliated minors across the country
RingCentral Coliseum naming rights deal confirmed
It’s official – the Oakland Coliseum, home to the NFL’s Oakland Raiders and MLB’s Oakland A’s, will now be named the RingCentral Coliseum.
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Choctaw Casinos & Resorts remains with Rangers for move to new ballpark
Major League Baseball franchise the Texas Rangers have agreed a multi-year partnership with Choctaw Casinos & Resorts that will ensure the two parties’ association continues for the team’s move into its…
Chicago Cubs sign power supply deal with Dynegy
MLB franchise the Chicago Cubs has signed a new partnership with US electricity supplier Dynegy
Sun-Maid pulls Fresno Grizzlies sponsorship over video
The fallout from a controversial Memorial Day video by the Fresno Grizzlies minor league baseball team continues as Sun-Maid raisins has pulled its sponsorship with the club
MLB Players Association boosts licensing, savings activity
Union licensing activity rises for third straight year as asset base builds ahead of labor deal expiration in 2021
Orioles partner up with PepsiCo
Major League Baseball franchise the Baltimore Orioles has signed a new partnership with food, snack and beverage manufacturer PepsiCo
adidas partners with Little League Baseball and Softball
adidas has signed a multi-year partnership with Little League Baseball and Softball to become an Official Sponsor and the Official Supplier of uniform, footwear and coaches' apparel
LA Angels team up with MemorialCare
Major League Baseball club the Los Angeles Angels has agreed a multi-year partnership with health system MemorialCare