Guardian Protection becomes partner of Minor League Baseball

Guardian Protection has become Minor League Baseball’s official smart home security partner and the preferred partner of targeted teams in the affiliated minors across the country.

As part of the agreement, MiLB and Guardian will support the Joe Torre Safe At Home
Foundation, the organization founded in part by the Hall of Fame former manager and current Major League Baseball chief baseball officer that works to provide services to “youth who have been traumatized by exposure to violence” and empowers them to live healthy lives free from violence. In participating markets, Guardian will donate money to Safe at Home or another local domestic violence-focused charity for each baserunner caught stealing.

The multi-year partnership is focused on MiLB markets where the Pittsburgh-based Guardian has local branch offices. In addition to the caught stealing-based activation, Guardian’s brand will be included on in-park signage, in promotional materials, and in national marketing programs and events. Activation during the 2019 season will be particularly focused on 13 MiLB clubs, including high-attendance ones such as the Class AAA Indianapolis Indians.

“Our core value at Guardian is helping our customers feel safe in their homes and protect what is most important to them,” Guardian Vice President of Marketing Kevin Bish commented. “The opportunity to partner with Minor League Baseball and help support an organization such as the Joe Torre Safe At Home Foundation brings our mission to life in a new and exciting way and is something we’re proud to do.”

Most recent

1XBet spent big to oust BetVictor as Liverpool's exclusive betting partner, and MG Motor upgraded its China deal to global

When the IMG agency was acquired by WME and Silver Lake Partners in 2014, some industry experts thought its marketing services arm, IMG Consulting, would be sold off under new management

Several Premier League clubs have seen uplifts of 40 per cent or more in the value of their front-of-shirt rights going into the 2019-20 season, SportBusiness Sponsorship has learned.

Tyre company Continental opted to upgrade to a premium stage finish sponsorship package at this year’s Tour de France