Aston Villa snaps up W88 as shirt sponsor

Newly-promoted English Premier League football club Aston Villa has named Asian betting and gaming company W88 as its new principal partner.

The deal will cover the 2019-20 season, with W88’s logo to feature on Villa’s home and away shirts, as well as the team’s training gear.

Financial terms of the agreement were not disclosed but Villa’s chief commercial officer Nicola Ibbetson said the deal represents a record-breaking partnership for the club.

Read this: Wolves end W88 deal, seal record shirt sponsorship with ManBetX

W88 has partnered with Villa after ending its sponsorship deal with rival Premier League club Wolverhampton Wanderers earlier in the week.

The betting brand had agreed a two-year deal with Wolves ahead of the 2018-19 season, but the agreement was terminated a year early.

Wolves replaced W88 with fellow gaming company ManBetX. The duration of the ManBetX deal was not disclosed but local newspaper the Express & Star said the deal is a two-season contract covering the 2019-20 and 2020-21 campaigns.