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PSG steps up esports commitment with Supercell deal

Ligue 1 football club Paris Saint-Germain has signed a new esports partnership with Finnish video game developer Supercell.

Under the deal, Supercell will become an Official Partner of PSG, in an agreement designed to showcase its Brawl Stars title.

PSG stars Kylian Mbappé, Neymar, Marquinhos, Angel Di María, Julian Draxler and Presnel Kimpembe feature in a promotional campaign for the game.

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Marc Armstrong, chief partnerships officer at Paris Saint-Germain, said: “Our two brands share the same global ambition and a young and dynamic identity that appeals to a young audience.

“With more than 75 million fans on social media, nearly a quarter of them in Asia, the club will help Supercell to consolidate its popularity around the world.”

Manuel Langegger, marketing manager of Supercell in Europe, said: “We are delighted to associate our brand with Paris Saint-Germain, a leader in the sports world and innovator in the esports scene. The club has already set up an esports team around our game Brawl Stars which we are extremely excited about.”