Travel & Tourism
United Airlines lands 20-year naming extension for Chicago arena
Chicago-based airline United Airlines has extended its naming-rights agreement for the city’s United Center arena by another 20 years.
Baku 2015 secures exposure through Atletico Madrid partnership
Atletico Madrid will promote Baku’s hosting of the inaugural European Games in 2015 as part of the Spanish Liga football club’s commercial partnership with Azerbaijan’s tourism authority.
Brand USA partners up with NFL
Brand USA, the public-private partnership responsible for promoting the United States as a travel destination, has announced an international marketing partnership with American football league the NFL.
Melbourne Storm takes flight with Tigerair
Australian NRL rugby league team Melbourne Storm has signed a two-year deal to make Tigerair its official airline partner.
Boston Celtics land Sentient Jet extension
NBA basketball team the Boston Celtics have signed a three-year extension to their commercial partnership with private aviation company Sentient Jet.
NHL’s Rangers set sail with Celebrity Cruises
NHL ice hockey team New York Rangers has announced a new marketing partnership that makes Celebrity Cruises its official cruise line partner.
Handball Bundesliga outfit Füchse Berlin scores new main partner
German Handball Bundesliga club Füchse Berlin has signed a two-year deal making travel company Spar mit! Reisen its new main sponsor.
Canadian Women’s Open remains on track with new railway partner
The Ladies Professional Golf Association and Golf Canada have announced a three-year partnership with Canadian Pacific to make the transcontinental railway company the new title sponsor of the Canadian Women’s Open.
Volotea adds commercial lift to Nantes’ Ligue 1 return
French Ligue 1 football club FC Nantes has agreed a new sponsorship deal with Spanish low-cost airline Volotea.
Carnival Cruise Lines set sail with New Orleans Saints
NFL American football team New Orleans Saints has reached a sponsorship agreement for the 2013-14 season with locally based cruise operator Carnival Cruise Lines.
NBA’s Magic firms up sponsorship portfolio for new season
NBA basketball team Orlando Magic has announced a host of new and renewed sponsorship agreements for the 2013-14 season.
Qantas extends backing of Super Rugby’s Crusaders
Qantas has signed a two-year extension to its sponsorship of New Zealand Super Rugby team the Crusaders.
PSG unveils Qatar Tourism Authority tie-up
French Ligue 1 football club Paris Saint-Germain has officially unveiled its lucrative sponsorship deal with Qatar Tourism Authority and has denied that the controversial agreement infringes upon Financial Fair Play regulations.
New York Knicks sets sail with Norwegian Cruise Line
Cruise ship operator Norwegian Cruise Line has reached a marketing agreement with NBA basketball franchise the New York Knicks.
Virgin Australia lands deal with AFL’s Giants
Virgin Australia has agreed a five-year deal to become a co-major partner of Australian Football League club Greater Western Sydney Giants from the start of the 2014 season.
Warrington Wolves take flight with Emirates
Turkish Airlines signs on for decade with Euroleague Basketball
Turkish Airlines has agreed a five-year extension with Euroleague Basketball to its title sponsorship of the Euroleague continental club competition.
Miami Dolphins set sail with Norwegian Cruise Line
NFL American football team Miami Dolphins has announced a sponsorship deal with cruise ship operator Norwegian Cruise Line.