Dubai-based airline Emirates has agreed a four-year shirt sponsorship deal with English rugby league team Warrington Wolves.
Financial terms for the deal that also makes Emirates the official airline and major sponsor of the Super League team were not disclosed, but Warrington confirmed it to be the biggest commercial agreement in its history.
Emirates will benefit from significant branding on Warrington’s home and away shirts, along with visibility at its Halliwell Jones Stadium and on its official website.
Julie Bailey, Emirates district sales manager for the North West of England and the Midlands, said: “The partnership is a natural extension of our existing rugby sponsorship portfolio, and reflects the core values of our purpose to enrich the experiences of rugby fans in the UK. Few sports connect with communities as emphatically as rugby and Warrington Wolves is no exception.
“The deal demonstrates our continued support for the region, showcasing Manchester as a key regional hub for Emirates, offering three daily flights to Dubai.”
In the 2013 Super League season, Warrington reached the Grand Final but suffered a 30-16 defeat to Wigan Warriors.