NHL ice hockey team New York Rangers has announced a new marketing partnership that makes Celebrity Cruises its official cruise line partner.
The deal will give Rangers fans exclusive access to offers from Celebrity Cruises, including the first Rangers Legends Cruise.
Additionally, Celebrity Cruises will benefit from prominent branding at Madison Square Garden during Rangers home games – namely a presence on the centrally hung GardenVision screen, in-arena dashboards, digital signage and on-ice – and also integration into coverage on the MSG Network and the team’s official online properties.
The Rangers Legends Cruise is a seven-night excursion to Bermuda on board the Celebrity Summit ship that departs on August 3 next year. Fans will enjoy access to Rangers greats Ron Duguay, Adam Graves, Ron Greschner and Stephane Matteu.
At five home games throughout the 2013-14 season, five fans will have the chance to take part in an in-arena shooting contest to win a pair of tickets for the Rangers Legends Cruise.
Terms of the partnership were not disclosed.