Travel & Tourism
England cricket on board with Etihad Airways
The England and Wales Cricket Board has signed up Etihad Airways as the first official airline partner of the England national cricket teams.
Sydney Swans take flight with Skyscanner
AFL Australian rules football team Sydney Swans has entered into a one-year partnership with global travel search company Skyscanner.
Bundesliga’s Koln extends with luggage partner
Luggage manufacturer Rimowa has agreed a one-year extension to its partnership with German football team Köln after the club gained promotion to the top-tier Bundesliga.
Tourism body joins Canada Winter Games roster
Local tourism industry stakeholders group Tourism Prince George has agreed a partnership with the 2015 Canada Winter Games.
Emirates flying high with Fiba event partnership
Emirates has agreed to become a presenting partner and the official airline of basketball’s 2014 Fiba U-17 World Championship in Dubai.
Visit Orlando to sponsor US Open under USTA partnership
The United States Tennis Association has agreed a multi-year deal to make Visit Orlando the global tourism partner of the US Open championships.
Turkish Airlines extends World Archery deal
Turkish Airlines has extended its sponsorship of World Archery and the global governing body’s international events.
QPR takes flight with AirAsia extension
Malaysian low-cost airline AirAsia has agreed a one-year extension to its shirt sponsorship deal with English football team Queens Park Rangers after the club gained promotion back to the English Premier League.
Miami Dolphins forge partnership with the Bahamas
NFL American football franchise the Miami Dolphins has agreed a five-year partnership with the Islands of the Bahamas.
Bargain prices for last minute IPL deals
Indian Premier League teams, including last year’s champions the Mumbai Indians, accepted last minute, cut price deals to sell out inventory in the run up to the seventh edition of the Twenty20 cricket competition, IPL 7, currently underway.
Singapore Airlines names GP as Temasek swaps brands
Singapore Airlines has replaced telecommunications company SingTel as title sponsor of the Formula One Singapore Grand Prix. Singapore Airlines will pay S$10m (€5.8m/$8m) to $15m per year under a deal signed in April.
FirstBus on board for Glasgow 2014
Aberdeen-based bus company First Bus has been confirmed as an official supporter of the Glasgow 2014 Commonwealth Games.
Maersk Line sets sail with Volvo Ocean Race
Global shipping company Maersk Line has entered into a partnership with the Volvo Ocean Race for the 2014-15 edition of the sailing event.
Singapore Airlines wings in for naming rights to home F1 race
State-owned Singapore Airlines has reached a two-year title sponsorship agreement for Formula One’s Singapore Grand Prix.
Mumbai Indians gear up for IPL title defence with double deal
Indian Premier League cricket franchise Mumbai Indians has enhanced its commercial portfolio ahead of the defence of its title by agreeing new partnerships with Etihad Airways and mobile communications company BlackBerry.
Virgin Australia takes flight with AFL duo
Commercial airline Virgin Australia has increased its presence within the Australian Football League by agreeing five-year sponsorship deals with Australian rules football teams Fremantle Dockers and West Coast Eagles.
AFL’s Collingwood soars with Emirates renewal
AFL Australian rules football team Collingwood has agreed an extended five-year jersey sponsorship deal with Dubai-based airline Emirates.
Dunlop to continue as title sponsor of BTCC
Tyre supplier Dunlop has agreed a multi-year deal to extend its title sponsorship of the British Touring Car Championship (BTCC) motor-racing series.