Travel & Tourism

New York-based airline JetBlue Airways has signed a multi-faceted partnership with NBA basketball team Brooklyn Nets, NHL ice hockey franchise New York Islanders and the Barclays Center arena.

Dutch Eredivisie football team Feyenoord has signed a sponsorship agreement with Turkish Airlines covering the remainder of the 2014-15 season.

The Emirates airline has confirmed it will not renew its top-tier sponsorship contract with Fifa, stating that the terms of a proposed extension did not meet its expectations.

Emirates Airline has further enhanced its tennis sponsorship portfolio by agreeing a multi-year deal with the Australian Open tournament.

English Premier League football team Aston Villa has announced Asia Travel Corporation as its official Far East online travel partner for the 2014-15 campaign.

The Women’s Tennis Association has announced luxury holiday destination Marina Bay Sands as a premier partner and official hotel and integrated resort of its WTA Finals showpiece event in Singapore.

German Bundesliga football club Hannover 96 has agreed a multi-year partnership with Turkey’s national carrier Turkish Airlines.

Nevada tourism body the Las Vegas Convention and Visitors Authority (LVCVA) has struck a partnership deal with the 2014 edition of the Breeders’ Cup US horseracing showpiece, which will take place in the neighbouring US state of California.

Major League Soccer team Portland Timbers has agreed a multi-year renewal to its shirt sponsorship agreement with Alaska Airlines.

The French Ski Federation has entered into a partnership with domestic tourist company Odalys.

Qatar Airways has expanded its football sponsorship portfolio after entering into an agreement to become the main commercial partner of Saudi Professional League club Al-Ahli.

US-based airline United has expanded its support of the New York Marathon by agreeing to become title sponsor of its half marathon event.

AFL Australian rules football club Essendon has been boosted by the news that long-term commercial partner Antler Luggage has extended its association into 2015.

English Premier League champion Manchester City is in line to secure a lucrative extension to its long-term sponsorship deal with Abu Dhabi airline Etihad Airways worth an additional £320m (€407m/$522m), according to UK newspaper the Mirror.

The Women’s Tennis Association has reached an agreement to make Singapore Airlines an official sponsor of its 2014 WTA Finals.

Qatar Airways has been named as the official airline sponsor of the 2015 International Handball Federation (IHF) Men’s World Championship in Doha, the capital of the Middle Eastern state.

The FIA-sanctioned Formula E motor racing championship has missed its sponsorship revenue target for the inaugural race series, despite the addition of three sponsors this month, including a top-tier Official Cup Sponsor.

Turkish Airlines has agreed a two-year deal to become the title sponsor of Japanese basketball competition the BJ-League.