New York Half Marathon takes off with United support

US-based airline United has expanded its support of the New York Marathon by agreeing to become title sponsor of its half marathon event.

Under the deal, the 2015 edition of the race will be known as the United Airlines NYC Half.

United, which agreed the deal in partnership with the New York Road Runners (NYRR) community running organisation, will also benefit from a brand presence on race numbers, participant shirts, finisher amenities and signage.

In addition to title sponsorship, United will continue to serve as the official airline of the NYC Half, as well as the New York City Marathon main event and other events in the NYRR Five-Borough series comprising the Brooklyn Half, Queens 10K, Bronx 10-Mile, and the Staten Island Half.