English Premier League football team Aston Villa has announced Asia Travel Corporation as its official Far East online travel partner for the 2014-15 campaign.
Under the agreement, Asia Travel Corporation will offer Premier League fans in the region the opportunity to buy package trips to enjoy VIP match days at Villa Park.
Aston Villa will promote Asian Travel Corporation’s services via its dedicated Chinese social media platforms.
Tom Fox, Aston Villa chief executive, said: “Our partnership with Asia Travel Corporation reflects the desire of the club to continue growing our brand and our fanbase internationally and specifically in Asia.”
Dato'Tan Lung Lai, president of Asia Travel Corporation, added: "Partnering with such an outstanding club in the Premier League is an exciting way to strengthen our brand, both in the UK and around the world. Our partnership represents a mutually beneficial strategic alliance which we look forward to developing throughout the 2014-15 season."