Telecoms & Media
2Degrees backs New Zealand’s Super Rugby teams
New Zealand-based telco 2Degrees has agreed a deal to become a shirt sponsor of all five Super Rugby teams in the country.
ELeague signs up Boost as first wireless provider
US wireless communications brand Boost Mobile has entered into a partnership with the ELeague esports organisation.
Portuguese Football Federation renews with telco partner
The Portuguese Football Federation (PFF) has renewed its partnership with telecommunications company Altice and its subsidiary Portugal Telecom.
Lazio teams up with Wiko
Italian Serie A football team Lazio has named French smartphone manufacturer Wiko as a premium partner.
Huddersfield Giants sign kit sponsors
English Super League rugby league club the Huddersfield Giants has signed three associate kit partners for the 2018 season.
Comcast joins U.S. Ski & Snowboard on road to Pyeongchang 2018
Telecommunications company Comcast has entered into a partnership with U.S. Ski & Snowboard.
KPN bolsters sports portfolio with Dutch Olympic Committee deal
The Netherlands Olympic Committee*Netherlands Sports Federation (NOC*NSF) has agreed a sponsorship deal with telecommunications company KPN.
Tunisian Football Federation secures new main sponsor
The Tunisian Football Federation (FTF) has agreed a sponsorship deal with telecommunications group Ooredoo ahead of the national team’s key Fifa World Cup qualifier against Libya tomorrow (Saturday).
Airtel extends as major partner of Ugandan FA
India-based telecommunications company Airtel has renewed a partnership with Fufa, football’s governing body in Uganda.
Optus lands Perth Stadium naming rights
Australian telecommunications company Optus has agreed a 10-year deal to take on naming rights to the new Perth Stadium, which is scheduled to open in January.
Adelaide Strikers dial up Vodafone as kit sponsor
Australian Big Bash League Twenty20 cricket team the Adelaide Strikers has agreed a sponsorship deal with telecommunications company Vodafone.
Orange goes deeper into French football with four-year FFF deal
Orange, the former state telco of France, this month agreed a deal to become a Main Partner of the Fédération Française de Football, the French football federation, for the next rights cycle.
Sponsorship deals secured for Asian Games
Six state-owned enterprises have agreed deals to sponsor the 2018 edition of the Asian Games multi-sport event, which will take place in the Indonesian capital of Jakarta and Palembang.
Australian Olympic Committee loses out in ambush marketing case
The Australian Olympic Committee has expressed its disappointment after the Full Court of the Federal Court today (Wednesday) dismissed its appeal against a ruling concerning alleged ambush marketing by telecommunications company Telstra surrounding the 2016 summer Olympic Games.
IndyCar seeks new title sponsor with Verizon to depart
IndyCar is searching for a new title sponsor after US telecommunications company Verizon opted to end its backing of the North American motor-racing series.
Optus becomes main partner of Collingwood AFLW team
AFL Aussie rules football club Collingwood has signed telecommunications company Optus as the major sponsor for its women’s team.
Hong Kong ePrix extends with title sponsor
Telecommunications provider HKT has renewed its title sponsorship of the Hong Kong leg of the Formula E electric car-racing series.
Telefónica Movistar partners with NFL in Mexico
Telecommunications company Telefónica Movistar has signed a Mexico-focused partnership with the NFL American football league.