HomeNewsNewsTelecommunicationsMotorsportHong Kong

Hong Kong ePrix extends with title sponsor

Telecommunications provider HKT has renewed its title sponsorship of the Hong Kong leg of the Formula E electric car-racing series.

The new deal will cover the 2017 edition of the Hong Kong ePrix, which takes place on December 2-3 and marks the opening race of the 2017-18 season.

The partnership was signed by HKT and Formula Electric Racing Hong Kong Limited, the organiser of the ePrix.

As part of the agreement, HKT will continue to support the event through its fibre broadband network, public Wi-Fi service and point-to-point global television network, which will help deliver live international broadcasts of the race.

HKT will also have a booth at the free-to-access E-Village, which will feature interactive games, activities and a live race broadcast. In addition, members of The Club, HKT’s unified loyalty and rewards programme, will be eligible for exclusive ticket redemption offers surrounding the event.

HKT first became title sponsor of the Hong Kong ePrix in March 2016.


Most recent

The partnership is understood to be a three-season deal, from 2019-20 to 2021-22, and builds on AXA’s existing Global Partner agreement with Liverpool.

The deal is the largest ever sponsorship investment in UK women’s sport and comes less than a year after the league went fully professional in September 2018.

Under the five-year global deal, Oppo will become the first Official Smartphone Partner of The Championships, Wimbledon, as the event is officially known.

US sportswear brand Nike is paying about $7.5m (€6.7m) per year to sponsor China’s League of Legends Pro League (LPL), according to industry sources.