KPN bolsters sports portfolio with Dutch Olympic Committee deal

The Netherlands Olympic Committee*Netherlands Sports Federation (NOC*NSF) has agreed a sponsorship deal with telecommunications company KPN.
The agreement has been signed ahead of next year’s winter Olympic Games in Pyeongchang and will run until the end of 2018.
KPN joins Nederlandse Loterij, Rabobank and Heineken as sponsors of ‘TeamNL’.
KPN has sponsored the Dutch Skating Federation (KNSB) since 2010 and became the main sponsor of the Eredivisie, the top tier of Dutch football, earlier this year. The company is also a sponsor of the Dutch Football Association (KNVB).

Thomas van Schaik, marketing manager for content and sponsorship at the NOC*NSF, said: “TeamNL strongly emphasises the connection with sports fans. Fans can meet and follow sports stars more easily than ever through the various online TeamNL channels. TeamNL brings both athletes and fans, sports associations and fans, sponsors and fans and athletes closer together. 

“With the arrival of KPN, TeamNL has a wonderful partner to add value to both ICT and marketing. In addition, TeamNL also plays an important social role and will make an active contribution to events, associations and social projects.”