Telecoms & Media
Mitel clinches historic deal as title sponsor of MLB London Series
Canadian tech firm Mitel has signed a historic deal as title sponsor of MLB’s first ever London Series.
T-Mobile dials up Safeco Field Naming Field deal – report
Major League Baseball's Seattle Mariners are poised to sell the naming rights to what is currently called Safeco Field to the US division of mobile operator T-Mobile, according to a report in Forbes.
NBA joins forces with music industry startup
The NBA basketball league has entered into a global partnership with UnitedMasters, a startup company designed to empower independent music artists
Monaco teams up with streaming service
French Ligue 1 football club AS Monaco has signed a partnership with music and entertainment streaming platform Playzer
Superloop scoops naming rights to Adelaide 500
Australian telco Superloop has acquired the naming rights to the Adelaide 500, the opening race in the Virgin Australia Supercars Championship, in a three-year deal
Houston Rockets net first jersey sponsor
NBA basketball franchise the Houston Rockets has unveiled mobile phone start-up ROKiT Phones as its first-ever jersey sponsor.
Vivo steps up as presenting partner of NBA China Games
Chinese smartphone manufacturer Vivo has expanded its association with the NBA basketball league by becoming the presenting partner of the league’s China Games series from 2018 to 2020.
‘CR7 effect’ may ease political pressure on Serie A sponsorships
Italy’s top football league, Lega Serie A, ought to be on course for a decent increase in the value of its centrally-sold sponsorship rights from the €34m ($40m) it earned in 2017-18, having agreed deals this month for the Serie A title sponsorship, Official Ball Supplier and Official Video Gaming licensing rights for the next three seasons.Â
Roma, Bologna snap up new sponsors
AS Roma has entered into a partnership with pasta-making company La Molisana, while fellow Italian Serie A football club Bologna has signed a sponsorship deal with telco Linkem
Packers target enhanced gameday experience with U.S. Cellular deal
NFL American football franchise the Green Bay Packers has agreed a partnership with telco U.S. Cellular.
Terms of the multi-year deal were undisclosed, but it was confirmed that U.S
Bayern Munich renews Apple Music agreement
German Bundesliga football club Bayern Munich has extended its partnership with music streaming service Apple Music.
The new agreement will run until June 30, 2019
World Cup activations round-up (3/3)
Budweiser
Budweiser is the official beer of the FIFA World Cup following its parent company Anheuser-Busch's deal until after the 2022 World Cup, worth around $22.
AT&T to support ESL in North America
US telco AT&T has entered into a regional partnership with esports organisation ESL.
Cricket West Indies set for new main sponsor as Digicel departs
Telco provider Digicel has reached an agreement with Cricket West Indies to end its role as the main sponsor of the body one year early.
RB Leipzig brings in new telco partner
German telco PŸUR has entered into a partnership with Bundesliga football club RB Leipzig.
Vodafone extends long-running backing of NRL’s Warriors
Telco Vodafone has renewed its title-sponsorship deal with the Warriors, the Auckland-based team that plays in Australia’s National Rugby League.
Atlético Mineiro lands new shirt sponsor
Campeonato Brasileiro Serie A football club Atlético Mineiro has signed a shirt sponsorship deal with telco America Net.
ESL signs international deal with Vodafone
Esports organisation ESL has agreed a new international partnership with telco Vodafone.