Sports Authority

Health club chain 24 Hour Fitness has extended its partnership with the United States Olympic Committee (USOC).

English Premier League football club Everton has entered into a first-of-its-kind partnership with organisers of golf’s Open Championship.

The Professional Squash Association has entered into a partnership with SquashSkills, a provider of online squash coaching.

NFL American football franchise the Denver Broncos has assumed the contract for naming rights to Mile High Stadium, its home field.

The Chinese division of sports activity centre SoccerWorld has entered into a regional partnership with English Premier League football club Manchester City.

The International Sports Promotion Society (ISPS) has renewed a deal to serve as the title sponsor of the Perth International golf tournament.

AFL Aussie rules football team Port Adelaide has entered into a partnership with Australian health and fitness chain Anytime Fitness.

Spanish LaLiga football club Real Betis has agreed a shirt sponsorship deal with sports management and events company UED Sports.

The Ultimate Fighting Championship (UFC) mixed martial arts series has agreed a deal to sponsor this year’s World Wrestling Championships national team competition.

US collegiate sports organisation the Mountain West Conference will sponsor a new college basketball tournament to be staged in the Cayman Islands.

The Ultimate Fighting Championship mixed martial arts series has announced a promotional partnership with the 2015 European Judo Championships.

US-based mixed martial arts organisation the Ultimate Fighting Championship has entered into a new partnership with the British Judo national governing body.

Stephen Urquhart, president of the luxury watch brand Omega, provided Sports Sponsorship Insider with a great marketing insight when he said that the only sponsorship that clearly moved sales of its watches was Omega’s James Bond deal.

Florida-based elite sports training institute IMG Academy has reached a deal to become the title sponsor of the Junior World Golf Championships from 2015.

Taiwanese non-profit golf organisation Swinging Skirts has signed up as the fifth global partner for the Ladies Professional Golf Association’s new International Crown tournament.

English Premier League champion Manchester City has entered into a two-year marketing partnership to promote Thai seven-a-side youth football tournament Seven Shoot.

North American NBA basketball franchise the Sacramento Kings has signed an agreement with the US Ski and Snowboard Association (USSA), the national governing body for Olympic skiing and snowboarding.