Sporting Goods

Basketball

German sportswear brand Puma has further bolstered its presence in the basketball market by agreeing a partnership with domestic Bundesliga club Brose Bamberg
Football

LaLiga giants Real Madrid and sports brand adidas have finally signed their kit partnership extension for a further eight seasons, from 2020-21 to 2027-28
Football

Brazilian Série A club Internacional has signed a new kit partnership with German sportswear brand adidas.
Cycling

Smart trainer and indoor cycling brand Wahoo has renewed its partnership with Team Ineos, the successor to the hugely successful Team Sky
Cricket

Sri Lanka Cricket has agreed deals with water purification company Kent RO Systems and apparel and textile manufacturer MAS Holdings for its 2019 World Cup campaign
Football

The Eredivisie, the top tier of Dutch club football, has extended its partnership with sporting goods manufacturer Derbystar, its official match ball provider. The deal will run for three seasons
Football

UK sportswear manufacturer Umbro has renewed its partnership with English Premier League football club West Ham United
Baseball

adidas has signed a multi-year partnership with Little League Baseball and Softball to become an Official Sponsor and the Official Supplier of uniform, footwear and coaches' apparel
Esports

US sportswear brand Nike is paying about $7.5m (€6.7m) per year to sponsor China’s League of Legends Pro League (LPL), according to industry sources.
Equestrian

The International Equestrian Federation (FEI) has agreed a four-year deal with apparel provider Horse Pilot
Football

Italian FA (FIGC) set to earn €37m from sponsorship rights in 2019 Top Partner deals renewed this month with Eni and Tim
Football

Italian sportswear brand Macron has renewed its partnership with Ligue 1 club OGC Nice
Triathlon

Triathlon events operator Ironman has agreed new partnerships with sports apparel company ViewSport and bike saddles brand, Selle Italia
Multi-sport

The University of Kansas has finalised a 14-year extension to its partnership with German sportswear manufacturer adidas, a deal that represents one of the most lucrative contracts in US college sport
Rugby Union

Sports apparel brand Under Armour is to terminate its kit deal with the Welsh Rugby Union at the end of 2020, with four years left on the contract, according to UK press reports
Basketball

Sporting goods maker Wilson has extended its 3x3 basketball partnership with Fiba, the International Basketball Federation, through 2028
Athletics

Italian sports equipment company Mondo has signed as a Sole Supplier to the Tokyo Organising Committee of the Olympic and Paralympic Games in the athletic equipment and athletic track category
Football

The Cameroon Football Federation (FECAFOOT) has entered into a partnership with French sportswear and equipment company Le Coq Sportif