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Wilson extends Fiba 3×3 basketball deal

Sporting goods maker Wilson has extended its 3×3 basketball partnership with Fiba, the International Basketball Federation, through 2028.

Under the agreement, Wilson will provide the Official Game Ball for all Fiba 3×3 Official Competitions.

The contract extends over the period of three Olympic Games, including Tokyo 2020, where 3×3 enters the Summer Olympics as an official discipline for the first time.

The partnership will offer a special edition ball designed for the Tokyo 2020 in the coming months. Mike Dowse, president of Wilson, said: “3×3 is the largest urban sport in the world and growing at fast rate. Fiba is a tremendous partner and we look forward to working with players and teams globally to look for more ways we can enhance their play through our products and services.”

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Wilson and Fiba entered into a strategic partnership for 3×3 in 2015.

The Wilson Official Fina 3×3 game ball is a collaboration between the Wilson LABS, the innovation hub at Wilson, and Fiba 3×3.

The ball is suited to the sport’s quick pace and fast scoring, and its heavier weight helps with shooting, especially in windy conditions outdoors.