Sporting goods maker Wilson has extended its 3×3 basketball partnership with Fiba, the International Basketball Federation, through 2028.
Under the agreement, Wilson will provide the Official Game Ball for all Fiba 3×3 Official Competitions.
The contract extends over the period of three Olympic Games, including Tokyo 2020, where 3×3 enters the Summer Olympics as an official discipline for the first time.
The partnership will offer a special edition ball designed for the Tokyo 2020 in the coming months. Mike Dowse, president of Wilson, said: “3×3 is the largest urban sport in the world and growing at fast rate. Fiba is a tremendous partner and we look forward to working with players and teams globally to look for more ways we can enhance their play through our products and services.”
Wilson and Fiba entered into a strategic partnership for 3×3 in 2015.
The Wilson Official Fina 3×3 game ball is a collaboration between the Wilson LABS, the innovation hub at Wilson, and Fiba 3×3.
The ball is suited to the sport’s quick pace and fast scoring, and its heavier weight helps with shooting, especially in windy conditions outdoors.