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Nike invests as first apparel partner of China’s League of Legends Pro League

PARIS, FRANCE - MAY 18: The Royal Never Give Up's team competes the video game 'League of Legends' during the "Mid Season Invitational League of Legends"at the Zenith on May 18, 2018 in Paris, France. eSports also known as electronic sports, esports, e-sports are a form of competition using video games. Most commonly, eSports take the form of organized, multiplayer video games competitions, particularly between professional players. League of Legends is a famous free online battle type video game developed and published by Riot Games. (Photo by Chesnot/Getty Images)

US sportswear brand Nike is paying about $7.5m (€6.7m) per year to sponsor China’s League of Legends Pro League (LPL), according to industry sources.

Under the four-year deal, from 2019 to 2022, Nike will serve as the LPL’s first Official and Exclusive Apparel and Footwear Partner.

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