HomeAnalysisClothing - SportsEsportsChina

Nike invests as first apparel partner of China’s League of Legends Pro League

PARIS, FRANCE - MAY 18: The Royal Never Give Up's team competes the video game 'League of Legends' during the "Mid Season Invitational League of Legends"at the Zenith on May 18, 2018 in Paris, France. eSports also known as electronic sports, esports, e-sports are a form of competition using video games. Most commonly, eSports take the form of organized, multiplayer video games competitions, particularly between professional players. League of Legends is a famous free online battle type video game developed and published by Riot Games. (Photo by Chesnot/Getty Images)

To access this content requires a subscription

Please login with an account that does have access, or contact our sales team on
+44 (0) 20 7265 4100 or email webhelp@sportbusiness.com

Most recent

The International Cricket Council has renewed its global partnership with Chinese smartphone manufacturer Oppo at a rights fee increase of about 19 per cent

Interregional Sports Group, the global data and betting rights partner of the FIA Formula One World Championship, got its global sales process off to a strong start with a deal in Asia with online betting…

Sponsorship will represent a far greater proportion of the International Olympic Committee’s income in the four-year cycle from 2017 to 2020 because of “significant increases” at TOP partner level, Chris…

Dan Haddad, head of commercial strategy at Octagon UK, looks at the potential upside for Liverpool in switching kit supplier rights from New Balance to Nike.