PARIS, FRANCE - MAY 18: The Royal Never Give Up's team competes the video game 'League of Legends' during the "Mid Season Invitational League of Legends"at the Zenith on May 18, 2018 in Paris, France. eSports also known as electronic sports, esports, e-sports are a form of competition using video games. Most commonly, eSports take the form of organized, multiplayer video games competitions, particularly between professional players. League of Legends is a famous free online battle type video game developed and published by Riot Games. (Photo by Chesnot/Getty Images)
Alibaba chief executive Jack Ma and Uefa president Aleksander Čeferin were the main movers behind the eight-year deal between Uefa and electronic payments brand Alipay, SportBusiness Sponsorship has learned.