German sportswear brand Puma has further bolstered its presence in the basketball market by agreeing a partnership with domestic Bundesliga club Brose Bamberg.
Under the deal, Puma will replace Italian brand Macron as Brose Bamberg’s kit partner from the 2019-20 season.
Puma will supply apparel to all Brose Bamberg teams, and players will assist in the development of new shoe technology.
Last year, Puma revealed plans to return to basketball sponsorship to increase its exposure in the US and China.
Matthias Bäumer, area general manager for Puma DACH, said: “Brose Bamberg is the perfect partner to gain a foothold in our home market after we return to basketball. With Brose Bamberg, we not only share our home in Franken, but also share visions.”
Michael Flederer, head of sales for Brose Bamberg, said: “In our decision-making over the last few months, the focus has been on three key strategic issues: appreciation, profitability and identity. In all three components, the decision was clearly in favour of Puma.”