Sporting Goods
BLK bolsters AFL portfolio with Giants and Suns deals
Sportswear manufacturer BLK has expanded its presence in the AFL Australian rules football competition after it entered into partnerships with the Gold Coast Suns and Greater Western Sydney Giants.
Peak extends WTA deal
Asian sportswear and apparel brand Peak has renewed a sponsorship deal with the Women’s Tennis Association (WTA).
SportAccord secures equipment partnership with Taishan
SportAccord, the umbrella organisation for more than 100 international federations and organisations, has entered into a commercial partnership with Chinese sports equipment manufacturer the Taishan Sports Industry Group.
Super League’s Giants extend with kit partner
The English Super League’s Huddersfield Giants rugby league club has extended its kit partnership with Manchester-based apparel company Kooga.
FBT kits out 2015 SEA Games
Thai-based sports apparel and equipment company FBT has reached a deal to serve as the official uniform partner for the 2015 Southeast Asian (SEA) Games in Singapore.
AFL’s Crows take flight with long-term kit deal
Sportswear manufacturer BLK has expanded its presence in the AFL Australian rules competition by entering into a long-term kit partnership with the Adelaide Crows.
One Way targets cycling market with Team Katusha tie-up
Russian UCI WorldTour cycling outfit Team Katusha has agreed a two-year partnership with Finnish sportswear brand One Way.
WRU drives forward with Rhino partnership
The Welsh Rugby Union has signed a four-year extension to its deal with specialist equipment supplier Rhino Rugby.
Mercedes step forward with Puma
The Mercedes Formula One motor racing outfit has announced a multi-year extension to its team supplier partnership with German sportswear giant Puma.
Mikasa well set with CEV
Japanese sports equipment company Mikasa has agreed a four-year extension to its partnership with the European Volleyball Confederation (CEV) - running up to 2020.
Four Hills Tournament lands enhanced Intersport backing
Leading sports retailer Intersport has enhanced its partnership with the Vierschanzentournee - also known as the Four Hills Tournament - by becoming the official presenting sponsor of the winter sports showpiece.
Rio 2016 turns to Chinese sportswear partner
Chinese sportswear company 361° has agreed a deal to become an official supporter of the Rio 2016 Olympic and Paralympic Games.
O’Neills team up with St Helens
English Super League rugby league champion St Helens has signed a three-year kit deal with Irish sports apparel manufacturer O’Neills Sportswear.
IPC Powerlifting strengthens position with Eleiko partnership
IPC Powerlifting, the para-powerlifting division of the International Paralympic Committee, has entered into a partnership with lifting equipment manufacturer Eleiko.
Castleford brings XBlades into Super League
English Super League rugby league team Castleford Tigers has signed a five-year kit deal with Australian sportswear manufacturer XBlades.
Anta nets NBA China partnership
Chinese sportswear company Anta has reached an agreement with North American basketball league the NBA to become an official marketing and merchandising partner of its NBA China division.
LPGA goes virtual with new partner
The Ladies Professional Golf Association has entered into a new partnership with Korean golf equipment manufacturer and retailer Golfzon.
Sockatyes deal opens up new revenue stream for Atletico Madrid
Spanish Liga champion Atletico Madrid has entered into an innovative two-year partnership with Chinese football accessories company Sockatyes.