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AFL’s Crows take flight with long-term kit deal

Sportswear manufacturer BLK has expanded its presence in the AFL Australian rules competition by entering into a long-term kit partnership with the Adelaide Crows.

The deal will run for four years, from 2015 until 2018.

Under the agreement, BLK will supply kit to the Crows’ AFL and South Australian National Football League teams as well as all club administration and support staff.

Adelaide Crows will become the latest AFL team to enter into a partnership with BLK, joining the likes of Brisbane Lions, Western Bulldogs and Richmond.

Tyron Brant, chief executive officer of BLK’s parent company, WRS Group, said: “In 2015, BLK will supply on and off-field apparel to more teams in the AFL than any other brand, and we are extremely proud of our continued expansion into AFL and all levels of the code.”