Sporting Apparel

Sportswear company Erima has agreed a deal to become an official partner of the DTB, the governing body of tennis in Germany.

Sportswear company Adidas has agreed a four-year extension to its main sponsorship deal with the German Ski Association (DSV) national governing body in an agreement that will run until 2018.

Yarn manufacturing company Unifi has announced its Repreve brand will return as the recycling sponsor of the 2014 X Games Aspen extreme sports event.

UCI ProTour cycling outfit Team Garmin-Sharp has announced an new commercial partnership with global conservation organisation WWF, along with an extension to its existing agreement with US-based sportswear brand New Balance.

French cycling apparel brand G4 has entered into a two-year partnership with Cannondale Pro Cycling to provide off-bike casual clothing for the UCI ProTour team.

Leading Chilean football club Colo-Colo has announced a five-year deal for US sportswear brand Under Armour to supply its kit and training apparel.

Footwear manufacturer New Balance’s sponsorship of the Irish Olympic Team is part of the brand’s strategic decision to move from individual endorsements to team partnerships, Josh Rowe, running marketing manager for New Balance told Sports Sponsorship Insider.

Russian UCI WorldTour cycling team Katusha has entered into a partnership with Belgian cycling apparel manufacturer Decca.

French top-tier Ligue 1 football club Paris Saint-Germain has announced an eight-year extension to its long-running kit partnership with Nike.

Sportswear giant Nike has agreed a nine-year extension to its kit supply agreement with the US Soccer Federation.

Swimwear brand Speedo has reached a three-year agreement to be a premier partner of the Duel in the Pool international swimming event.

Australian NRL rugby league team Melbourne Storm has signed a two-year extension to its kit partnership with the WRS Group.

US sportswear brand New Balance has reached a multi-year deal with the Olympic Council of Ireland to become its official apparel and footwear sponsor.

Sportswear company Under Armour has agreed a deal to become the exclusive supplier of performance apparel, footwear and equipment to the National Lacrosse League North American club competition through the 2016 season.

Sportswear company Canterbury has signed on for a further four years as the apparel sponsor of the Queensland rugby league team, which competes in Australia’s annual State of Origin series.

Sportswear company Adidas has extended its long-term partnership with Fifa, football’s global governing body, until 2030.